About Us

While the whispering meadows of Madhya Pradesh sculpt these celebrations of lifu, a vision develos elsewhere. A vision called Avanti. A vision that aims to bring these stimulating marvels of skill and beauty out from remote confines to stir the hearts of a larger audience. A thought that endeavours to harbour and promote these phenomenal skills. A conviction to befriend the traditional artists. A unit of MPLUN (Madhya Pradesh Laghu Udyog Nigam). A network of 10 emporia across the country. An effort that participates in national fairs and organizes crafts bazaars to introduce the artist to the critic. An easel that adds to the traditional artists’ repertoire by adding trend to traditional designs. Avanti that blends age-old wisdom with contemporary chic. A place where tradition and aesthetics find another huge canvas in a shopping portal.

www.Avanti.com, the site that allows online purchase of the impressive and inventive creations of the idyllic villages of Madhya Pradesh. A foundation that offers a plethora of information about the infinite variety, vivacity and brilliance of the crafts. Avanti, a vision par excellence.